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How to Make Business Cards

Since they have been used for marketing purposes for hundreds of years, business cards continue to be a vital tradition. In the competitive world of business, you need to differentiate yourself and make a great first impression!

Since business cards are distributed personally and frequently in social settings, careful consideration must be given to their design. This post will take you on an enjoyable and educational journey to make your own fantastic business card, remove any roadblocks from the design process, and free up your time to concentrate on the work at hand.

How to Design a Business Card?

Let’s designate you as the visionary and give you the wheel. Your company already has a logo, and you are aware of the colours and style that will guide your design. Before we begin the design process, it’s a good idea to visualise the final product.

Since you are probably already familiar with the target audience, imagining what they want is a great place to start. Having a mental image of the prototype will also provide you with a target to strive for. Seeing sample business cards might inspire you if you’re having trouble coming up with ideas.

Relevance and longevity are important considerations from the beginning of your design concept if you want your business card to survive the initial years of your startup company. To learn more about the significance of business cards for your company, read this thought-provoking article.

What to include on Your Business Cards

If we first plan well, we can create a fluid and risk-free design process. Before we begin, it’s critical that you have all the design elements and information you want on the card ready.

BusinessCard Freepik 1280x450
  • Logo
  • Tagline
  • Visual Content
  • Information
  • Contact details
  • Social media icons
  • Something extra?

How to make a business card

 Choose your size

Let’s start by thinking about the dimensions, shape, and orientation of a business card. American business cards are 89 x 51 mm, or approximately the same size as a credit card, while European business cards are cut to measure 85 x 55 mm. This will slide into the wallets of your prospective clients like a bug!

What orientation best fits the overall style of your design, you ask? Portrait or landscape, the former being more popular. But, if you have a portrait business card, you might notice that people turn away. Sometimes, defying convention can cause a stir!

Choose your shape

Another factor is the card’s shape. Straight edges are not the only option available to you; you can also show playfulness by rounding them off or stand out by doing something more elaborate. It’s crucial to remember that your card is more likely to sustain damage the more intricate the shape.

The form will serve as the central axis of our design because it is that important. We can divide the cards into two categories based on their forms.

conventional card. The traditional card is typically horizontal, though rounded edges are frequently chosen to add a hint of rebirth. Typically, the design is simple and uses hues like blue, green, black, or white. These are more corporate designs, typically associated with industries like advocacy or finance, among others. Perfect for storing in portfolios.

Choose Your Template

Choosing a business card template is crucial since it will provide the structure for your design and could even serve as an inspiration. You shouldn’t have too many concerns because templates are typically made by experienced designers in this field of work.

However, because a template is meant to be a helpful tool, it doesn’t prevent you from contributing your own creativity. It’s a lot of fun to experiment with different looks until you find one that suits you. Recall your initial vision, and then decide on a strategic course of action based on your branding and the details you want printed on the front and back of the card. Make space for creativity in the future.

 Choose your Safety line, cut line and bleed line

It is crucial that we comprehend the limits of your design before we begin incorporating our components. There are some practicalities that, although the uneducated will not notice because this is a printing project, are crucial to comprehend if you are in charge of the design project.

  • The location of any readable information is indicated by the safety line.
  • The purpose of the cut line is to show where the card will be trimmed to size.
  • The purpose of the bleed line is to provide a flush finish to your overall card design by running off any design elements that cross the card cut line.

Add You Logo

The most significant component of your brand is your logo, so make sure it stands out! Start off with your logo centralized and enlarged enough for your contacts to see from a distance, yet give enough room to avoid suppression.

Consider making the logo smaller and adding some white space to give it a purist feel if you’re going for a more personal or minimalist style. It’s a good idea to have a smaller version of the logo tucked away on either side of the bottom corners of the card for added effect. Some companies will provide guidelines to help you with this process, but if this is all up to you, it’s a good idea to establish your own design guidelines.

Your Color Palette

Your choice of colours is crucial for setting the tone for a business card that works. Starting with your logo is a smart idea, and as you develop it, consider how to include your new colour scheme to complement your branding. Utilising up to three complementary colours is a good practise.

A basic black and white is appropriate, affordable, and can even have a very modern appearance.

Visual Content

You might want to add some visual aids to liven things up a little. With the power of pictures and graphics to convey a thousand words, you can cut down on the amount of time it takes a reader to grasp the essence of your company. Perhaps put a product advertisement on your card if you are selling one?

On freepik, you can easily search for the content you’re looking for and find free stock photos, vector designs, and patterns. It’s critical to prioritise the most crucial information on your card while maintaining harmony among all of these visual components.

Font

Depending on the product or service you are promoting, the typeface you choose will determine the card’s personality. To quickly convey to the reader who you are and what you do, choose a typeface that is easy to read and understand. To show consistency and professionalism, you should only use this font on the card.

The best way to choose the ideal font for your design is to experiment with the many available options.

Tagline

The tagline, which is most frequently seen beneath the logo, serves to pique the reader’s interest and convey additional information. Usually, a tagline is a larger, bolder version of the font you have selected, or sometimes a completely different font. Maintaining what is referred to as a hierarchy will help the reader concentrate on the most crucial information.

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