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Freepik Video

Freepik Announces Video Vertical Launch and Fresh Momentum Data

Freepik, a leading platform for high-quality audiovisual content in Europe, today announced the debut of video assets, increasing its footprint in the market for media resources.

Now, rather than being sent to another website, all users can freely enjoy high-quality films from Freepik that cover a wide range of general information geared towards professionals. Additionally, premium subscribers have limited-time free access to a more comprehensive and unique selection of video resources.

According to a recent study, 86% of marketing professionals use video as a marketing strategy, and 91% of consumers want to see more online video content from brands. Thus, it is critical to expand access to video resources. More than 75% of adults in the US alone watch short-form digital video material for up to two hours each day, making it a sizable market that will only grow.

Freepik today also releases new momentum-focused company metrics in addition to the launch of the video:

  • 600,000 subscribers
  • 8bn downloads to date
    • Up from 6’5bn in 2021
  • 65m unique monthly users
    • Up from 40m in 2021
  • More than 45m graphic resources – including icons, vectors, photos, and templates
    • Up from 27m in 2021
  • A network of over 600 in-house freelancer graphic, 3D, and mockup designers and photographers
    • Up from 380 in 2021
  • 23,000+ external contributors
    • Up from 18,000 in 2021

This announcement assists in advancing Freepik to its next stage of growth after significant achievements last year, including three acquisitions, worldwide expansion, an ex-Twitter C-suite recruit, and the incorporation of artificial intelligence (AI).

Martin LeBlanc, Chief Product Officer at Freepik, responded to the announcement by saying: “At Freepik, we’re pleased to allow people to create compelling tales with video. Although the market for design assets is flourishing, there is always potential for improvement. People can use motion graphics and footage to provide an engaging narrative to their designs. We anticipate that the need for audiovisual material will increase dramatically by investigating, testing, and perfecting the user experience, supported by a top-notch portfolio.

Freepik is a global leader in visuals, symbols, and presentations, so adding in-house video to our platform was a logical next step, according to Tom Limb, Head of Video at Freepik Company. Now that they have more power, our users may further their visual narrative.

A Visual Revolution:

1. Diverse Content Library:

Freepik Video boasts a vast and diverse library of video assets, covering a wide spectrum of themes, styles, and purposes. From animated backgrounds and transitions to footage that complements a myriad of projects, the platform caters to the varied needs of content creators.

2. High-Quality Productions:

Quality is paramount at Freepik Video. Users can expect professionally crafted videos with crisp resolutions, vibrant colors, and seamless animations. This commitment to excellence ensures that the visual elements seamlessly integrate into any project, be it a presentation, website, or social media campaign.

Navigating the Freepik Video Platform:

1. User-Friendly Interface:

Freepik Video maintains the user-friendly interface that has become synonymous with the Freepik brand. Navigating the platform is intuitive, allowing users to search, preview, and download videos effortlessly.

2. Powerful Search and Filter Options:

To streamline the creative process, Freepik Video provides robust search and filter options. Users can refine their searches based on categories, themes, or styles, making it easy to find the perfect video to complement their vision.

3. Customization Features:

Recognizing the importance of flexibility, Freepik Video empowers users with customization features. Whether adjusting the duration of a video clip or modifying colors to align with a specific brand palette, creators can tailor the content to suit their unique needs.

Creative Applications:

1. Marketing and Advertising:

Freepik Video serves as a valuable resource for marketers and advertisers looking to enhance their campaigns with dynamic visuals. Engaging video content can significantly boost audience engagement and leave a lasting impression.

2. Web and UI Design:

Web designers and UI/UX professionals can leverage Freepik Video to enrich the visual appeal of websites and applications. Seamless integration of animated backgrounds or subtle motion elements can elevate the overall user experience.

3. Presentations and Educational Content:

Educators, trainers, and business professionals can make their presentations more dynamic by incorporating Freepik Video assets. From attention-grabbing intros to informative animations, these videos add a layer of professionalism and engagement.

Conclusion:

Freepik Video stands as a testament to Freepik’s commitment to empowering creativity in the digital space. By providing access to a rich repository of high-quality, customizable video content, the platform equips creators with the tools they need to bring their ideas to life. Whether you’re a seasoned designer, a marketing professional, or someone embarking on a creative journey, Freepik Video invites you to explore, experiment, and revolutionize your visual storytelling. Embrace the world of dynamic possibilities that Freepik Video unfolds, and let your creativity take flight.

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