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How To Create Social Media Ad Campaigns And A Banner Size Cheat Sheet

No of the circumstance, even for seasoned designers, making fantastic internet banner designs can be difficult. There are a few essential components that go into creating banners that actually resonate and grab people’s attention, regardless of how long you’ve been developing digital content or how recently you’ve started dabbling in graphic design. In this post, we’ll look at how to make eye-catching web banner designs that draw clicks and improve your brand’s visibility online. When the time comes for launch, we’ll offer advice on how to achieve the greatest degree of success. Prepare to design some adorably beautiful St. Patrick’s Day social media banners!

What is social media advertising?

Social media advertising refers to the practice of using social media platforms as a means to promote products, services, or content to a targeted audience. It is a powerful and widely adopted form of digital marketing that leverages the vast user base and engagement levels of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others.

Through social media advertising, businesses and individuals can create and run paid campaigns to reach their specific target audience based on demographics, interests, behaviors, and other relevant factors. These campaigns can take the form of sponsored posts, display ads, videos, carousel ads, and more, seamlessly integrating with the users’ social media feeds.

Best image size for social media

Social media advertising offers various benefits, including increased brand visibility, lead generation, website traffic, and engagement with the audience. It provides businesses with valuable insights through analytics, enabling them to refine their strategies for better results. With the ability to reach millions of users and the flexibility to allocate budgets as per requirements, social media advertising has become an essential tool for businesses to stay competitive in the digital landscape.

Tips for kickstarting a social media advertising ad

Kickstarting a social media advertising campaign can be a game-changer for businesses seeking to expand their online presence and reach a targeted audience effectively. Here are some essential tips to get started:

  1. Define Your Goals: Determine your objectives for the campaign. Whether it’s increasing brand awareness, driving website traffic, or generating leads, clarity on goals is vital.
  2. Know Your Audience: Identify your target audience based on demographics, interests, and behaviors. Understanding your audience ensures more relevant and impactful ad placements.
  3. Choose the Right Platform: Select the social media platform(s) where your target audience is most active. Each platform has its strengths, so tailor your content accordingly.
  4. Craft Compelling Content: Create engaging and visually appealing ad content that aligns with your brand message and resonates with your audience.
  5. Set a Budget: Decide on a budget that aligns with your goals and track your ad spending to ensure optimal performance.
  6. Monitor and Optimize: Regularly analyze campaign performance and make necessary adjustments to optimize results and achieve the best ROI.

By following these tips, businesses can kickstart a successful social media advertising campaign that drives desired outcomes and boosts their online presence.

What should your social media ad include?

Your social media ad should include key elements that make it impactful and engaging. First and foremost, incorporate strong branding elements such as your logo, colors, and tagline to establish brand identity. Craft concise and compelling written content that communicates your message effectively. Include a clear and persuasive call to action to prompt viewers to take action. Utilize high-quality and visually appealing images that resonate with your target audience. Ensure a clean and appropriate background that complements your ad’s content. Consider incorporating videos or animations to capture attention and convey your message creatively. By combining these elements, your social media ad will effectively reach and resonate with your audience, driving desired results for your business or campaign.


Your social media ad should include elements that reinforce your brand identity, such as logos, colors, and fonts. Consistency in branding builds trust and recognition among your audience.

Written Content:

Craft concise and impactful copy that clearly communicates your message. Use compelling language to engage viewers and convey the benefits of your product or service.

Call to Action:

A strong call to action is essential in guiding your audience towards the desired action, whether it’s making a purchase, signing up for a newsletter, or visiting your website.


High-quality images are crucial in capturing attention and conveying the essence of your ad. Use visuals that resonate with your target audience and align with your brand’s values.


The background should complement your ad’s content and maintain visual harmony. It should not distract from the main message but rather enhance it.


Utilize engaging video content to tell a captivating story or showcase your product in action. Videos have higher engagement rates and can leave a lasting impression on viewers. However, Freepik has made it easier than ever for you to have all this in your control.


Add subtle and eye-catching animations to your ad to bring elements to life and create a memorable experience for your audience.

Incorporating these essential elements into your social media ad ensures an effective and compelling marketing campaign that leaves a positive impact on your audience.

Social Media Cheat Sheet


Ad Type
Single Image Ad
Image File TypesJPG, PNG
Maximum File Size30MB
Minimum Image Size600 x 600PX
ResolutionAt least 1080 x 1080PX (no maximum)
Ratio1.91:1 to 1:1

Carousel Ad

Ad TypeCarousel Ad
File TypesJPG, PNG, MP4, MOV or GIF
Maximum File Size30MB (Image), 4GB (Video)
Minimum Image Size600 x 600px (Image), 120 x 120px (Video)
ResolutionAt least 1080 x 1080px (no maximum)

Video Ad

Ad TypeVideo Ad
Maximum File Size4GB
Minimum Video Size120 x 120px
ResolutionAt least 1080 x 1080px (no maximum)
Ratio1:1 (Desktop and mobile), 4:5 (Mobile only)
Video SettingsH.264 compression, compression at 128kbps+


One of the most well-known and widely used social media networks nowadays is Instagram. In 2022, it had 1.440 billion users, 500 million of whom used Instagram Stories daily. That’s more than twice as many people use Snapchat every day! Businesses are utilising this by funding influencer marketing initiatives, a form of advertising that appears to leverage users to promote the user. Talk about making things interesting!

Insta Feed Ad

Ad TypeInstagram Feed Ad
File TypesJPG, PNG, MP4, MOV or GIF
Maximum File Size30MB (Image), 250MB (Video)
Minimum Image Width500px
Minimum Aspect Ratio400 x 500
Maximum Aspect Ratio191 x 100
ResolutionAt least 1080 x 1080px (no maximum)
Ratio1:1 (Image), 4:5 (Video)
Video Duration1 second to 60 minutes

Insta Story Ad (Image)

Ad TypeInstagram Story Ad (Image)
File TypesJPG or PNG
Maximum File Size30MB (Image)
Minimum Image Width500px
Aspect Ratio Tolerance1%
ResolutionAt least 1080 x 1080px (no maximum)

Insta Story Ad (Video)

File TypeMax File SizeMinimum WidthResolutionRatioVideo DurationVideo Settings
MP4, MOV, or GIF250 MB500 pxAt least 1080 x 1080 px9:161-60 secondsH.264 compression, compression at 128 kbps+

Insta Collection

File TypeMax File SizeMinimum SizeResolutionRatio
JPG, PNG30 MB500 x 500 pxAt least 1080 x 1080 px1:1 to 1.91:1
MP4, MOV, or GIF4 GB500 x 500 pxAt least 1080 x 1080 px1:1 to 1.91:1


Since its inception in 2006, Twitter has experienced rapid growth. The platform now has 238 million daily users and over 486 million active users. There are 5 billion tweets sent worldwide each day. 6,000 tweets are sent every second. Therefore, this is the venue for your social media efforts if you want to generate chatter.

Image Ad

File TypeMax File SizeStandalone Image SizeImage with Button/Poll/Website SizeRatio
JPG or PNG5 MB1200 x 1200 px or 1200 x 628 px800 x 418 px or 800 x 400 px1:1 to 1.91:1

Carousel Ad

File TypeMax File SizeImage/Video SizeRatioSlides
JPG, PNG5 MB800 x 418 px or 800 x 800 px1:1 to 1.91:12 to 6
MP4, MOV5 MB800 x 418 px or 800 x 800 px16:9 or 1:12 to 6

Video Ads

File TypeMax File SizeStandalone Video SizeVideo with Button/Poll/Website SizeRatioVideo Duration
MP4 or MOV1 GB (recommended: 30 MB)1920 x 1080 px or 1200 x 1200 px800 x 450 px or 800 x 800 px16:9 or 1:1Max 2:20 (recommended 15 sec or less)


Since its debut in 2016, TikTok has been an unquestionable hit. With more than 672 million downloads worldwide, the app currently boasts 1 billion active users. TikTok transformed from a specialised video-sharing platform to one of the most well-known apps in the world in just three years, taking on industry heavyweights like Facebook, YouTube, and Instagram. It makes sense why it has had such success.

Video Ads

File TypeMax File SizeVideo SizeRatioVideo Duration
MP4, MOV, MPEG, 3GP or AVI500 MB720 x 1280 px16:9 or 1:15 to 60 seconds

The most exciting place for creative innovation may be social media advertising. The issue of creating the most hits, views, and cash is one that brilliant minds are focused on in a deluge of rivalry that appears to engulf every sort of medium. We are seeing some great advertising on your social media feeds as science and creativity merge. Join the movement and begin developing your own revolutionary social media banner advertising right away. How well your banner does tomorrow will only be revealed tomorrow.



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